The UML Career & Co-op Center has seen a significant increase in reach on Instagram since implementing the use of reels. To keep up with current social media trends, in the spring our office implemented the use of video content on Instagram, particularly in our efforts to prepare students for the first in-person career fairs since Fall 2019. Compared to Fall 2021, we saw an increase in engagement on Instagram during the Spring 2022 semester as reflected below:
• +371% accounts reached
• +126% accounts engaged
• +5.5% total followers
Our most successful reel had 3,340 plays as compared to our most successful static post with a reach of 512 accounts (a difference of 652%). Our story content demonstrated significantly less reach than reels or static posts (most successful reaching 201 accounts). Thematically, we saw that content featuring students and content recapping events performed the best on Instagram. While quality reels can be more time-consuming to create than graphic images, implementing this change has allowed us to more effectively provide career development education, to promote events, and to brand our office as both professional and approachable. Based on lessons learned from this semester, we have shifted our strategy for next semester to focus predominantly on video content for tips/education, with some static content to promote and recap events. We will be hiring a student intern to manage the video recording and editing, and we will aim to feature students – particularly those involved in campus – in each reel. We have entered a time when it feels that we must be on social media. To make that presence meaningful it’s critical to reach students not just where they are, but how they are engaging.
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2022 AU3CP SUMMER SERIES: COMMUNICATING THROUGH CHANGE For 2022 the Communicating Careers Conference will once again be a Summer Series. These short presentations will focus on a range of topics and offer everything from tutorials to lessons learned and best practices. You can register for the full series or only a few sessions, whatever works best for you. REGISTRATION To register for the full series, sign up and pay via the all sessions event listing. You will then get a registration code that you will use to register for the individual sessions. Once you register for the individual session, you will get the Zoom link in the confirmation email.
Not yet a member of AU3CP? We are offering a "Full Series + Membership" bundle for $75 - that's a $25 discount on the usual membership cost! Membership gets you discounted registration (webinars, conference), access to a member-only networking forum, and more. Questions? Email us at au3cpmail@gmail.com Note: The summer series will be held via Zoom. The link will be included in the registration confirmation email and in a reminder email sent 2 days before the event.
